Chase ByingtonChase
Product Marketing Manager

Chase Byington

DOWNLOAD ↓ LINKEDIN ↗
SUMMARY

Marketing producer with 7+ years running go-to-market campaigns for major film and TV titles across every platform and genre. Experienced driving campaign execution, developing audience positioning, building client-facing sales enablement materials, and using performance data to sharpen messaging. The creative professionals I've spent a career serving are the exact customers that creative technology products are built for, and that industry fluency is the edge I bring to product marketing.

EXPERIENCE
Product Marketing Manager · Wild Card Creative
May 2022 · Present
  • —Owned GTM strategy across 10+ simultaneous title launches, keeping creative and messaging aligned from brief through opening weekend.
  • —Developed audience positioning frameworks for studio clients including Apple TV, Sony, Focus Features, and Disney · translating complex creative products into clear narratives for target segments.
  • —Pitched campaign strategies to key client stakeholders and produced sales enablement materials including campaign decks, positioning one-pagers, and creative rationale documents.
  • —Led cross-functional teams across editorial, design, copywriting, and music as the bridge between creative vision and GTM execution.
  • —Used performance testing and audience research to refine messaging in real time and improve campaign results.
NOTABLE ▸ The Studio Severance S2 Killers of the Flower Moon The Bikeriders Masters of the Air Madame Web Barbarian
Marketing Coordinator · Wild Card Creative
Nov 2021 · May 2022
  • —Partnered with theatrical marketing teams to develop campaign scripts, build GTM production schedules, and support creative initiatives across multiple simultaneous launches.
  • —Kept messaging consistent and assets on track across client and internal creative teams, maintaining editorial standards across all campaign materials.
Marketing Coordinator · Open Road
Apr 2021 · Nov 2021
  • —Supported GTM execution on high-volume broadcast and TV campaigns, managing competing deadlines and multi-deliverable work streams for studio clients.
  • —Managed asset timelines and cross-department communication to keep campaigns on brand and on schedule.
Marketing Associate · Create Advertising
Feb 2019 · Mar 2020
  • —Managed workflow, scheduling, and freelance resources while supporting department leadership across high-volume campaign production.
  • —Tracked project budgets, ran profit analysis, and handled internal communications across creative teams.